How to Automate Your Social Media Marketing Like the Pros

As a millennial, social media has been around since I was in elementary school. Myspace was created when I was nine years old. YouTube was founded when I was...

Banner Ads Explained in 500 Words or Less

Let's talk about online advertising. Specifically, banner ads. You know the ones: when you're scrolling through your favorite website, (Today, mine is The New Yorker), and are greeted with one...

Welcome to The New Decade of Marketing

Marketers, welcome to 2020. This year begins the next decade of our profession. We can't predict everything that will change in the next ten years, but we can take...

The 4 Reasons You Chose a Bad Company Name … Now What?

Picture the scene from the film The Social Network where a fast-talking Sean Parker (played by Justin Timberlake) glides into a lunch meeting with Mark Zuckerberg, Christy Lee,...

The ones who disagree with you

It might be because they are uninformed.It might be because they are misguided in what they seek.It might be because they’re short-sighted.It might be that they are controlled...

Here’s How to Add a Link to Your Instagram Story [Pro Tip]

Instagram Stories has extended the amount of time people spend in the app by approximately ten additional minutes. But, while that extra time means more attention and focus...

Is Email Marketing Dead? No, But These Practices Are

99% of people check their email every day. With a statistic like that, it's not hard to see why email marketing is a go-to for marketing campaigns. What's confusing,...

17 Truly Inspiring Company Vision and Mission Statement Examples

Think about those brands you purchase from over and over, even when there are cheaper options out there. Why do you choose the ones you choose? Do you usually...

But what does “this” do?

If you hand an electronics engineer an amplifier, she can take it apart and tell you what it is capable of doing, without reading the manual or seeing...

Painting fakes and singing covers

When a pop band goes on the road to promote a hit record, they’re almost certainly re-singing a version of their work that matches what the fan expects...

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20 Order Confirmation Email Examples and Subject Lines

Your customer placed an order and can’t wait to receive their new products. There’s just one thing: They don’t know what happens next....

The Guide to Workplace Communication Channels You Didn’t Know You Needed

Emails and IMs and shared docs — oh my! With all the different communication channels we use every day at work, it's easy to...

The free market is elusive

Free markets aren’t particularly common.At the baseball game, the snack vendors sell what the person with the concession tells them to sell. It’s...