Kristi Soomer is the founder and CEO of, an ethical fashion brand designed to help women travel lighter. Today she joins the show to talk about the concept of a B-corporation, which is something I have been wanting to learn more about for a while. Listen in as she shares what it’s like to own a B-corporation, what that actually means for the business, and more.

You’ll learn:

  • What a B-Corporation is and why Kristi decided to start one
  • How owning a B-Corp changes the way you run your business
  • Whether targeting minimalists is a problematic business model

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(With your host Andrew Youderian of and Kristi Soomer of

What Was Mentioned


Pexels: Kai

The post Building a Purpose-Driven Business with a B-Corporation appeared first on eCommerceFuel.

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